UX Lift links roundup – 22-26 June

Your latest UX & design links: How philosophy can make you a better designer, hello skeuomorphism, how the virus won and the ultimate scroll experience.

Why UX outcomes make better goals than business outcomes – Business outcomes are the easy path to achieving a business goal. However, they don’t necessarily end up with a better experience for our users.

Apple, Big Sur, and the rise of Neumorphism – Shadows are back! Time is a flat circle!

What every product designer needs to know about brand – Understanding brand is key to creating a successful outcome (and defining what success means in the first place).

Know thyself – Tools for designers to to apply in their everyday work to make more ethically aware decisions.

Evaluating page experience for a better web – Google are starting to use UX as a measure for ranking search results.

Inclusive Design – Microsoft’s principles and resources for inclusive design.

Is dark mode such a good idea? – It turns out dark mode might not be as good as we think.

How the Virus Won – Impressive (and terrifying) data visualisation from the NYT.

Why this font is everywhere (video) – How Cooper Black became pop culture’s favourite font.

Elevator.js – Fixes those awkward "scroll to top" moments the old fashioned way.

Custom Shape Dividers – A free tool to make beautiful SVG shape dividers.

TitleRun – the game that only exists in your title bar